Plushenko had no step outs, no two foot landings, no underrotations, no hand downs - what do you mean land the jumps better?
Two of his jumps were noticeably off and had difficult landings. He had negative GOE on his first 3A and got base value for his 3-2. Additionally, his landing on his 4-3 wasn't secure enough to add his double loop (which he intended, if you look at the scores as posted
here. Had he landed more securely, with better flow out of his jumps, he likely would've garnered the 1.36 points necessary to win (if you look at his best jump GOES, this is true). Landing better doesn't mean "not making the really obvious mistakes," in this case.
But you have the people who think that backloading a program is equal to doing a quad. That is what i always read. "Who cares if Plushenko did a quad Lysacek was backloaded!" Backloading is the new quad LOL!!! Which is the truth and why winners don't do world champs don't do them anymore. Even Joubert was beaten by Chan for silver at worlds. Joubert did three quads.
Your premise is flawed because you're arguing from the assertion that everything else was equal, which in the case of Joubert vs Chan, is most emphatically not. In 2009, Joubert fell and had a bad landing on another jump. In 2010, he had VERY low level footwork and spins (not just low in general, but specifically for Joubert), very shaky landings on several of his jumps, and also fell (so did Chan, I know).
In the case of Lysacek vs Plushenko, Lysacek had cleaner jumps (as exemplified by the GOES), better footwork (as exemplified by the GOES), cleaner spins (GOE), harder spins (base value) and harder footwork, harder transitions (and Plushenko was probably given more credit than he deserved here as well) on top of the backloading. If any single one (or two) of those things were missing, he would have lost. So it's not fair to lay down the blame/credit at a single area (as you're doing with the whole "backloading vs quad" debate)
He had no triple axel - I don't think Lambiel really counts. He had do quads and poor quads at that because he had no triple axel.
Takahashi also moved from doing a quad toe to a quad flip because he could fail on the flip and get more points for a triple flip than he wold on the quad toe.
Exactly. Lambiel, despite having two quads, beautiful choreography, the best spins, great footwork, a backloaded program, a three jump combination, and generally high PCS, lost because he lost marks elsewhere. No triple axel. Very low GOES on his jumps. In fact, compare the base value of his jumps to Plushenko's. LAMBIEL'S WAS HIGHER!!!!!!! But jump GOEs? Plushenko got 4.4. Lambiel got -3.72 (eight point difference). So, with two programs with the same jump value content (and the backloading gave Lambiel a 0.7 point advantage, so they were very close. Plushenko suffered by doing a double Axel instead of a triple flip, for example) we see Lambiel losing out considerably not because he's missing a triple axel (though that's true) but because the jumps that he did rotate/land he didn't do with high quality.
So essentially, breaking it down, backloading's not the new quad (aka: the way to win). The new quad is backloading your program, improving quality on all elements (spins, footwork, and jumps), improving your transitions and having harder elements outside of the jumps. I can live with that. Why does it bug you?
Also, about Takahashi, he'd get more points for a UR-quad flip with a fall than a UR-quad toe with a fall. True. The quad flip is a harder jump. But I'm not sure what you're actually saying there.