They got that bronze because their skating was really good, elements were good (even those twizzles were amazing in their speed and ice coverage when they managed to get them under control), the programs really suited their performance abilities, therefore they performed well, FD music was grand, their skating matched it (the music), the positions Elena made were beautiful + they were Russians in Russia. And judges closed their eyes on the lack of transitions and close skating (the same as they do now, just to be fair). Sure, there were beautiful moments in the FD choreography - mainly the lifts and poses that Elena did. There was not a lot of choreography in-between. Just to be clear, I did not mind that much, as I could appreciate all of the above, and their 'Swan Lake' FD was indeed an improvement over their previous ones.