context is everything when it comes to a new event. the team event in figure skating is "artificial" The olympic committee values more and more mixed events, so sports where man and women can participate together. So, they create a whole bunch of events or admitted some new events. For instance, mixed doubles curling: this format already existed (if i am not mistaken) but was admitted to the games. Then, they created events like luge team relay, and alpine skiing mixed relays, swimming mixed relays... All these relays are easy to conceive and do make sense because times are added up and there is a flow about how they work out... for instance, in luge, the athletes have to knock a plank upon arrival to let the next athletes go down the track... so it's like passing a baton. In swimming, there is no difference.. it's just a relay... but made up of 2 men and 2 women. Strategy might be interesting though as some teams decide to start and finish strong with men while others have put men first and finished with women, hoping the adrenaline would make them hang on to a huge lead.... etc.... In figure skating, the event is very artificially conceived with ranking points. Athletes may feel a bit more concerned if scores were calculated... but then, at the same time, ranking points made it very easy for the general public to understand the format. It also made it more likely to use strategy as ranking points are easier to evaluate in terms of who is competing (for instance, Canada making sure that Virtue and Moir skate both the RD and the FD as the Russians may be too close for the gold... not knowing that Patrick would actually win the LP.... etc)...
We have had only two events so far. In Sochi, I think only Russia cared about the team medal... they were at home. However, in Korea, the Canadian team, as it has been said earlier in the thread, made it a priority. I am sure that China would love a medal in Beijing and that Italy will work very hard for it in Milan 2026. In the end, it will bring more and more attention and earn more and more respect. Some may argue that it will never be as big as winning a gold in your own discipline. That's fair. Others will argue that being an Olympic champion is hard enough as it is to achieve, and that it is huge, no matter the event. I wonder if those athletes who win mixed doubles curling feel that the title is less of a big deal than winning with your traditional same gender foursome.
As we have seen throughout the years and events, figure skating is a very old-fashioned and traditional sport. All these changes take so much time to be accepted. As a matter of fact, some people still talk about the 6.0 scoring system... ermm hello??? it's been nearly 20 years that this change was made...