In the interview recorded before Campbell's, Sasha said she wanted to win an Olympic gold medal, a World gold medal, and a National gold medal (not sure about the order). When Sasha first caught the media's attention, first in 2000 when she finished 2nd at Nats, then in 2002 when she again finished 2nd at Nats and, along with Michelle and Sarah, was considered a favorite for an Olympic medal. Both back then and now her coahc was John Nicks, who either said said himself in the Vogue article or it was said of him by the writer that Nicks was "so bored" with the image of female ice skaters as "little girls in pink dresses."
In '02, Sasha was heavily criticized by many, while others found her quite refreshing, when she said things in fluff pieces and on-camera interviews such as, "I'm out there to win" and "I'll do whatever I have to to win. I won't rest until I'm number one." I found it refreshing, but I recall reading many posts about how Sasha's attitude was "arrogant," "obnoxious," and/or "shallow."
Some also said her "attitude" carried over into her skating, that as an "arrogant, shallow skater" no wonder her programs were "nothing but acrobatics and circus tricks." When Michelle and Sasha almost collided in a near-miss during warm-up at '02 Nats, IIRC, some posters asserted that when Sasha had said, "I'll do whatever I have to to win" it was an admission that she would crash into her main competitor, rather than something like, "I'll work as hard as I have to" or "I'll change coaches and move across the country" or something to do with skating.
When Sasha was coached by Tarasova, it seemed to me that part of the image change instilled into Sasha by Tarasova was "Watch what you say; keep everything positive." In other words, quintessential ice princess interviews. Same thing when Sasha was with Robin Wagner. Who knows, however, it the change in the way Sasha spoke was due to influence by TT and RW; if Sasha was watching what she said because of stresses between hersself and those coaches; or if Sasha was just maturing and as a result, being less the outspoken teenager and more the circumspect young woman.
I also recall Sasha saying, I can't remember where, when she was with Nicks Phase 1, as I call it, that when she started reading a lot of criticism of what she said coming from the media she was confused. Cohen said, "I asked Mr. Nicks, 'Why are they doing this to me?'" As I recall, Sasha said Nicks told her that the media wanted "the little skater in the music box" and that she shouldn't worry about it but instead she should just be herself, because eventually she would either earn respect based on her skating or, if her skating didn't live up to its potential, she wouldn't.
Now that Sasha is with Nicks Phase 2, obviously she's older, had more experience with the media, and seems to me to have struck a balance between saying whatever comes into her head, being herself, and being realistic about what a skater's relationship with the media is all about.
As for putting into "queen" or "princess" categories or even somewhere on the bell curve between the two extremes, it's not for me, although of course others are free to categorize skaters any way they want to. To me, virtually all the women and men are all such strong individuals that it's their differences that I enjoy. Also, I love watching them change both as people and skaters as they mature, change coaches or choreographers, and go through other changes in their lives.
Rgirl