Why bother watching? Figure skating was popular when the Nancy/ Tonya thing happened. Scandel brings interest and interest bring viewers.
Problem is though not only the absence of scandal, but also the absence of skaters having emotions. Except for Johnny Weir.
Think about it - Kimmie Meissner and Evan Lysacek - when have they ever talked about their aspirations, about their disappointments. I remember how even the reticent Kwan let the media know about how disappointed she felt in herself when she did worse than usual.
Now, Meissner's nonchalant attitude "let's wait and see how I do, I'll go out and do my best" is great for her on a personal level because it keeps her from being intimidated and freaked out at competitions. But on the level of viewer interest, people can't get that invested into her because it doesn't feel like there's much at stake.
I don't want Kimmie to change her positive attitude towards skating and turn her into a diva that feels that she deserves to be on the podium. But she should at least talk with more passion about her training, her motivation, her outlook. Discuss the jumps she is struggling with in practice. Talk about what she was going for in a competition, what she missed, and why.
Sasha Cohen did all of that. At least with Sasha, we sometimes saw past her PR "take it one day at a time and I am happy to be just competing" comments and got a glimpse of what's on her mind. With Kimmie: hardly ever.
(Evan is a bit better, but he tries to come across too much like a hero. "Har Har Har (chest-thump) I 've been going for the quad... It didn't work out, but I am gonna get it."
Johnny, for all of his wackiness and political incorrectness and a bunch of comments bordering on the offensive, at least shares enough about his life as a competitor to get the press and fans talking.
Television viewers of skating need something to talk about: they need to know the personalities behind the skaters.