Joesitz said:
Having figure skating on TV is the best way the American audience has to see the sport. The problem is in the programming of it.
There are several types of viewers who may or may not watch the sport:
1. Don't like it viewers. Over and out.
2. Viewers who like it for the children in their household
3. Viewers who get caught up it in but would not watch it religiously
4, Viewers who really like the sport and know the contestants, but never know when it is being shown.
5. Hard core fans of figure skating.
Given the above how would you program a contest in order to bring in the most viewers to satisfy the advertisers?
I'm sorry but this is a business question - not a skating question.
Joe
These are just my questions / speculations:
First and foremost, I'd be interested in what the USFSA is doing to promote FS in general. At the end of the day, driving the popularity of a sport isn't really the job of the media, it's the job of the head of the sport. I know the USFSA is involved in developing events, media contracts, etc. but I don't know any details. And I also have NO clue what is going on at the local level to promote participation and interest in figure skating. Do little girls still clammor for Santa to bring them a pair of skates for Christmas? How are sales of skates? How are lesson programs going? I'm just curious about whatever trends someone may know about at the grass roots level.
1. This category of people I wouldn't even worry about for now if I was the USFSA and media.
2. This seems to call for market research - is there an audience worth capturing, and what kind of promotion, programming, time slots would it take? Since Disney is in the mix here, they should know a lot about how to understand and capture this audience.
3. On the surface, this might be a group where airing competition re-runs at a prime viewing time not in conflict with other major sporting events would work. Of course for a "take it or leave it" crowd, advertising would be important I think.
4. This sounds like an advertising problem.
5. The die hard fans are the folks like us I think. We don't want to miss a thing. ESPN missed our mark this time around due to long delays in airing the events.
At the end of the day for ABC/ESPN it's Advertising income minus production costs = profit. IMO the format for presenting FS on TV hasn't changed much over several years. It's the top handful of skaters in each event + Fluff + commentary. Is the format and coverage still valid? Are there ways that production costs could be decreased while maintaining a size of audience to increase profits?
I'm not a TV producer, but I'm guessing one of the reasons ESPN can make a profit showing a poker tournament is that production costs are substantially lower than covering a FS event, therefore less advertising income is required (so lower viewership is OK) and they still make a profit.
Is ABC/ESPN doing 100% of their own camera work? (don't know) If so, could they reduce costs by purchasing the TV feeds from the local TV station to the event, and commentating from home? (rather than sending Peggy, Dick, Kimmie, Terry and the whole gang to the actual event?)
More questions than answers on the business side.
DG