kimmie's ad

[Mathman]

Thanks for the link, Sylvia. The thrust of the article is that Under Armour is about to be clobbered by Nike when UA tries to move out of it's niche market.

I see that the company is located in Baltimore, so they knew all about Kimmie when they wanted a fresh, beautiful, athletic girl-next-door type for their advertising campaign.

Interesting that Under Armour's stock value took a big hit after they went all out for the expensive Super Bowl ad.

Go Kimmie!