Just how important is it to you for the Feds to gain 3 spots?
I only follow the men's event, so I can't speak for the other disciplines, but in Canada, it has always been super-duper important for us to earn 3 spots for the guys since Orser's era. It's the male athletes who "sell" the sport to the non-fans in the country. Browning, Stojko and now Buttle are also household names, and even the most figure-skating-ignorant Canucks know who they are. Hockey is pratically a religion up here, but Canadians voted in a 2004 poll conducted by the CBC that "The Battle of the Brians" was the most exciting sporting event. (Ha, take that, hockey!

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Winning 3 spots for the Canadian men at the 2009 Worlds is ESPECIALLY critical because the Olympics will be held in Vancouver. It just wouldn't be right for us to only have 2 men's singles skaters at a Winter Games hosted on our own turf.

More guys = more attention from casual viewers, which then translates into more $ for SC. Figure skating's popularity reached its height when Browning and Stojko were at the top of the world, and it sharply declined after they left the eligible ranks. I know that SC was hoping Buttle could reverse the trend, so his retirement was a big blow to them. Chan is beloved by Canadian fans, but he will need to earn more laurels before he can capture the public's imagination.
CBC recently produced a fluff piece on the current state of Canadian men's figure skating (they have not yet done one on the other 3 discipines---and I suspect they never will), which you can watch here:
http://www.youtube.com/watch?v=9HHAPWDm9hA As you can see, it's SC's #1 priority to earn 3 berths for the guys, and I suspect that would mean MUCH more to them then, let's say, Chan medals in L.A., but his teammates finish too low for that magic placement total of 13. I'm sure they would rather have him finish in 4th and the other skater in 9th place than the previous scenario I've mentioned.