Trust me she is the BIGGEST there may not forever, who is, you are right. But for the last year or two she has been and she will be for a while. Everyone buys everything she advertises, dresses like her, puts on make up like her. Her silly pair of jeans with blazers she wore to the first day of university, sold out in all department stores that very day. The president of the famous Korea university personally escorted her around the campus. Trust me they do that for no one. At the moment. Yes Korea is a country into a fad. And she will fade away, but right now, SHE IS THE BIGGES START, not a sports star. She has been voted #1 celebrity in Korea for two years in a row.
Wow, top three are way beyond the rest.