As per her social media comments, don't take this personally, but I seriously think it's a freaking weird thing to analyse and check how skaters (or anybody for that matter) manage their social media. Is there anyting wrong going on with her social media? Is she out of the ordinary in that aspect? What's the problem there, exactly?
It is weird... but what makes it noticeable is the comparison to Radionova who completely ignores instagram and her public vk before competitions. You thought the sleeping thing was weird(and it is), but it was made noticeable in comparison to Radionova who is almost never up late on it. If skating were a sport you could gamble on then this is the type of information that would be valuable. If I had to gamble on who will have the more successful long term career, it's no contest for Radionova who right now seems to have much more stability and focus in her life.
As far as "out of the ordinary" usage of social media, well she changed her profile pic to 'The End" and set it private for a little bit after national. If it was worth it for her to do that, then I have a hard time seeing it being a minor part of her attention.
From my vantage point, the possible problem with Yulia's use of social media is that it's a distracting form of empty social validation that may counter-productively make her more self conscious while she skates. If she makes a mistake these days I think she may have heightened thoughts of guilt and shame racing through her mind which make it harder for her to recover.
I disagree with my "1 post a month" advice above now... but I do think it would be wise for her to "fast" from public social media for a few days before big competitions.
Mainly I see love and support on her social media and it looks like she uses it to bring herself up rather than being brought down.
Yes, but...
1) There will always be trolls whose comments will bite hard
2) She gets a lot of comments... and reading them all has to be quite a chore
3) That social validation she receives by posting selfies may subconsciously influence how hard she will work to receive social validation by skating well.
4) Those positive comments and likes may manifest themselves as feelings of guilt and shame if she makes a mistake.
Ilia Averbukh said something like that Yulia shouldn't be criticized or praised too much this year... and quite honestly, I don't the messages she's receiving from Instagram are all that healthy for her.
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There's a Your Rare/Unconventional Figure Skating Music Sugestions... I have a bunch saved in youtube playlist(for many different skaters) but here is one for now for Yulia...
Gregorian cover of Guns & Roses - Sweet Child of Mine
https://www.youtube.com/watch?v=5hWILgE0ADs
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And, I'd like to see someone(Bel Suono?) make a skateable cover of Scott Brown's Elysium...
https://www.youtube.com/watch?v=Sa74OesRIlc
Here are two attempts at piano covers...
https://www.youtube.com/watch?v=TWK2CeW7gPI
https://www.youtube.com/watch?v=ifMmpou8GiM
a nice trance remix...
http://picosong.com/5LuV/
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Oh what could have been. 