I have a different take on the whole ISU experiment with backloading. It is quite clear from reading various ISU communications, that the concern of the ISU was that programs were becoming esthetically "unbalanced" in that all of the fireworks occurred in the first couple of minutes, to be followed by some routine skating that was less interesting. (Rewarding skaters who had the stamina to jump on "tired legs" was also a factor, but a less important one to the ISU policy-makers -- Lakernik, etc.).
What Zagitova's Don Quixote program showed was that the ISU's bonus rule had failed in its central mission. Again, the idea of "balance" ruled the day. It is apprpopriate that a nskater can earn a bonus by demonstrating great stamina, but the reward should be "balanced" against the rewards available for other aspects of skating. A few points here, a few points there -- that is what the IJS aspires to.
It's the same as quads. By all that's good and holy, quads should get more points than they do. Why? Because a quad is really hard. But the IJS deliberately holds the points for a quad down in order to preserve the "balance" between multirevolution jumps and other (perhaps more modest) point-getters -- footwork, choreography, et.c, etc., etc. which would be utterly swamped if the point values for quads were too high.
The ISU pulled back a little on the second half bonus, but not in order to pick on Alina. (Why would they want to pick on Alina -- so Evgenia Medvedeva could win instead? That's paranoid delusion, if you ask me.)