Spielberg, who made Schindler’s List, is Jewish, as is Itzhak Perlman, who plays the theme, as is Jason, who will skate to it. Any or all of them may have lost friends or family in the Holocaust. What you think of as tacky or commercial may in fact be deeply personal, so I’m not sure you have the right to judge.
By the way, here is Perlman discussing the reason why violins were important for Jews interned in concentration camps:
http://www.pbs.org/wnet/americanmas...rlman-plays-theme-from-schindlers-list/10761/
Commercializing real life tragedies of unimaginable scale, in figure skating competitions, feels in very pour taste, Jewish or not Jewish. (Although infinitely more tacky if no personal connection.) Mass murder, real life victims, Holocaust, 9/11, or similar atrocities - should not be used to win skating medals. Because it feels wrong.
Movies are fine. Stand-alone ballet or opera are fine. Any standalone art is fine, because it makes people feel, empathize, and never forget. But it must be standalone - so that those uncomfortable or still traumatized can choose not to watch; and it has to be true art, i.e., the main goal cannot be "to win a sports medal".
Figure skating Gala are questionable. Figure skating Competitions can feel obscene. (Unless there's a deep personal connection, in which case it's just a poor choice of medium).
Any human with a conscience has a right to judge. I lived through 9/11, and I cringe when I think about that stupid program, by that silly little girl (I blame adults, as teenage skaters are not the sharpest tools in the shed, obviously.) Some from my family were killed in mass executions. But I believe that one doesn't need to have any personal connection to understand - portraying sorrow and loss of mass atrocities with the explicit goal of winning medals is not right.
That's all I have to say about that.