Only in the eyes of those who want it to. Olympic Gold medals never tarnish, and the name Alina Zagitova will remain in the annals of figure skating and on the Wall of Accomplishments in Sambo-70 entrance hall.
Undoubtedly the commercial value of a person falls if he/she isn't in the pictures anymore. Does anybody still see Emma Watson in advertisements, now she has clearly moved away from her fame as Hermione Granger?
I doubt a humble and shy person like Alina desires a life in showbizz, wants to become a center spread, or a gossip columns regular.
At 17 she still dreams of her own Japanese restaurant, a pottery? Perhaps a small but extended exposure in sports and young adult fashion or makeup?
First things first, a good graduation from 11th grade, a drivers license and other such worldly things any person needs to get a good start in adult life.
And of course, perhaps finding love?