Yes, it's laughable isn't it! Athletes dissing the second most important competition of the year.
You don't see that in other sports. I follow most winter sports, but you never see a downhill alpine skier going down the city streets for money, or an biathlete shooting targets in the town square, or an icehockey player showing off his goal making qualities in front of an audience.
I know the 'show' aspect of figure skating is important and there is money do be made in it, and many fans only love this aspect, but it is also making the sport look ridiculous compared to other sports.
OK, at this point, I disagree. Skaters doing shows makes the sport look ridiculous? More like it's an integral part of a performance sport. I don't think Ilia is intentionally dissing anyone, but 4CCs is just lower on his priorities. 4CCs is the second most important competition only by ranking points, but ranking points affect what, short program starting order? In singles, SP starting order plays a part for PCS judging for unknown skaters, but good technical elements, like a flawless triple axel or quad toe, will affect their scores a lot more by the time the competition ends. For skaters with known reputations, starting order starts to matter less and less. If ISU wants to make 4CCs more attractive for top stars who need to travel for 20-24 hours to get to the competition for ranking points they don't need, they should offer more money - I'm not actually joking about that.
While I "laugh" at Ilia making these decisions and faux-clutch my chest ("Nathan
would never") at him sometimes, I do it all in jest, and I think he's fantastic. I'd like to see him do 4CC one day, but he and other athletes can do what they want if they feel that it's the best decision for them. If anything, I'm kind of impressed that an active US skater is being invited to European shows and touring in more than just N. America and Japan (same with Jason). It's good to go around different markets. Plus, it's not like he's phoning it in. He's doing his SP steps/choreo and doing at least a few triple axels every night (sometimes six in a row for funsies), and the active skaters do more intense training during their non-show times.
Also, every sport has their "exhibition" type events. Sports is entertainment. I'm a golf fan, and I just watched major pro golfers hit into a screen for their new golf league endeavor. It looked weird, but I appreciate that they're trying to innovate in a post-Tiger era. For a while, we had huge names and champions in golf miss prestigious majors (WAY more prestigious than 4CCs will ever be) so they could dink around in LIV and earn extreme amounts of cash. PGA was beside themselves and tried to ban these players from the tour and had Rory McIlroy go up there talk about integrity and tradition of the sport, and then everyone realized they were being stupid and now PGA and LIV are merged. Slam dunk contests, those football games where the players try to flip into a mat while they catch the ball, exhibition doubles tennis matches where the players fool around -- if a sport hasn't found a way to provide entertainment beyond their traditional competitions, it's because they don't have the money or infrastructure to do so. You should pitch your ideas to the alpine skiing and biathlete federations. It would broaden their reach. I also follow swimming, and half of the top swimmers don't bother showing up to the short course World Championships or even long course World Championships some times.