- Joined
- Oct 1, 2023
As you may have noticed, the 2024 ISU Congress in Las Vegas lifted the previous ban on placing advertisements directly on the competition dresses and jerseys of figure skaters during competition programs. The proposed change was placed on the agenda on May 21, 2024, about two weeks before the start of the Congress, among the other twenty-one urgent topics.
However, the newly permitted advertising on dresses must not be too large. It may occupy an area of no more than 30 cm2. This corresponds to a rectangle of 5x6 cm (2x2 1/4 ") or a circle with a diameter of about 6 cm (2 1/4"). Outside of competition, i.e. from the moment the skater leaves the ice, in the Kiss-n-Cry zone, in the mix zone, and during official training and on the ice, they may continue to wear up to 6 pieces of such advertising signs or texts. Each one can be up to 60 cm2 in size, which corresponds to a rectangle of 8 x 7.5 cm (about 3x3").
In contrast to these tiny advertisements, have you noticed how large the advertisements on their jerseys are that hockey players, biathletes and cyclists have? Can you think of any connection? I personally have the feeling that the officials have finally been convinced and are heading in the right direction. It's probably not much, a drop in the ocean, but thanks for it. Figure skating needs a lot of rain, more like waterfalls of rain. I would leave it up to the teams and the athletes themselves to decide whether and how large the advertisements will be on them. If the ISU feels that there is not enough money going into figure skating and interest in our sport is declining, this is, in my opinion, one of the possible ways to open the closed doors and stir up the stagnant waters.
Anyone planning to do this? I mean to skate short or free with an advertising on your clothes? And BTW, could it be advertising of leterally anything, or just clothing manufacturers? This is not very clearly formulated in the new rule wording IMHO.
However, the newly permitted advertising on dresses must not be too large. It may occupy an area of no more than 30 cm2. This corresponds to a rectangle of 5x6 cm (2x2 1/4 ") or a circle with a diameter of about 6 cm (2 1/4"). Outside of competition, i.e. from the moment the skater leaves the ice, in the Kiss-n-Cry zone, in the mix zone, and during official training and on the ice, they may continue to wear up to 6 pieces of such advertising signs or texts. Each one can be up to 60 cm2 in size, which corresponds to a rectangle of 8 x 7.5 cm (about 3x3").
In contrast to these tiny advertisements, have you noticed how large the advertisements on their jerseys are that hockey players, biathletes and cyclists have? Can you think of any connection? I personally have the feeling that the officials have finally been convinced and are heading in the right direction. It's probably not much, a drop in the ocean, but thanks for it. Figure skating needs a lot of rain, more like waterfalls of rain. I would leave it up to the teams and the athletes themselves to decide whether and how large the advertisements will be on them. If the ISU feels that there is not enough money going into figure skating and interest in our sport is declining, this is, in my opinion, one of the possible ways to open the closed doors and stir up the stagnant waters.
Anyone planning to do this? I mean to skate short or free with an advertising on your clothes? And BTW, could it be advertising of leterally anything, or just clothing manufacturers? This is not very clearly formulated in the new rule wording IMHO.
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