^ According to the IMG web site, they represent all of the following skaters
Miki Ando, Japan
Mao Asada, Japan
Kurt Browning, Canada
Jeffrey Buttle, Canada
Todd Eldredge, U.S.
Evan Lysacek, U.S.
Jamie Salé & David Pelletier, Canada
Alexei Yagudin, Russia
Kristi Yamaguchi, U.S.
They have a long association with Scott Hamilton and Stars on Ice, and now I believe they own the tour outright. For some reason, I think that IGM-Japan has a certain degree of corporate autonomy from the U.S. company, but I am not certain of this. IMG was also the driving force, moneywise, in the ill-fated World Skating Federation that tried to challenge the ISU’s Olympic credentials after the Salt Lake judging scandal.
Skating and winter sports, however, are only a small part of their activities as sports agents. In fact, I get the impression that they have put figure skating on the back burner to concentrate on more lucrative sports venues.
What do they do? As far as I know, the primary job of a business agent/publicist is to drum up opportunities for their clients to make money. The agent then takes a certain percentage as his fee. They send out press releases touting their clients and try to solicit commercial endorsements, etc. Presumably Kimmie Meissner’s agent at IMG negotiated her advertising contract with Under Amour sports clothing that is being discussed on the other thread, for instance. They may have played a role in getting Kristi a shot at being on the television program Dancing with the Stars, and with Sasha’s appearance on Celebrities’ Hidden Talents.
Michelle Kwan’s long time business agent is Shep Goldberg. Goldberg is a one-man show, as opposed to a big agency (although he had an association with Tom Collins’ Champions on Ice Tour at one time – at least he shared an office with them.) Prior to Michelle, Goldberg’s most famous client was Olympic gymnast Mary Lou Retton. He was quite successful, I believe, in finding a lot of opportunities for Retton as a motivational speaker, long after her athletic career was over.
IIRC, Goldberg was recommended to Michelle’s family by Michelle’s coach Frank Carroll when Michelle decided (against her coach’s advice) to jump to seniors at age thirteen. It was clear to Mr. Carroll that Michelle was going to be big time and would have need of an agent to handle both business opportunities and the press. In fact, one of Goldberg’s duties was to shield the very young Michelle from being hounded by newspaper and television people. He has recently taken on Caroline Zhang as a client, in a similar role. He attended almost all of Michelle's major competitions, to guide her through press conferences, etc.
I’m not sure what role Mr. Goldberg and other agents play, for instance, in negotiating with the USFSA and private sponsors for skaters’ participation in cheesefests and shows. I read once, when Michelle was at the peak of her popularity, that Goldberg’s office was routinely deluged with requests for Michelle to make appearances on behalf of various charities. After filtering these, Goldberg would call Michelle and ask her which ones she wanted to do. According to the account I read, Michelle, of necessity, became very decisive, sometimes talking to her agent while riding her stationary bike: “Yes, I’ll do this, No I won’t do that, Bye till tomorrow.”
I presume that the agent plays a large role in securing those million dollar endorsement deals that skaters like Michelle and Mao are able to land (I wonder what the agent’s percentage is on a million dollar deal.) For skaters who are not that big yet, I would assume that they must pay a fee to the agency to take them on at the beginning -- after which all parties hope for the best.