Tonixhelle said:
... and the judging became even more reputation based than before..
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Yes, I think that was a big contribution too. That's why they were called "cheesefest".
Actually, I think both the skating and the judging of cheesefests got quite a bit better after the ISU took them over.
One of the ISU's concerns was that people would see these silly "competitions" featuring the men versus the ladies and scored by celebrity judges as being real skating. The new ISU rule was that anyone putting on a cheesefest with "their" skaters had to use certified ISU judges and the official ISU scoring system. There were also rules requiring participation of skaters and judges from several countries, if the event was advertised as "international."
The ones I saw in the early 2000s were excellent competitions. Here are the judges' scores for the 2004 December Marshalls. Far from "reputation" or "crowd favorite" judging, a peppy Irina Slutskaya got first place ordinals over a so-so Michelle from all five ISU judges (JPN, USA, RUS, CAN, FRA). Sasha got third (5.3 for tech, reflecting a fall, 5.6s and 5.7s for presentation).
In the men's, three countries were represented. Plushenko dominated, but Evan Lysacek edged Joubert and Weir for second. This was the first time most of the fans had seen Lysacek, and it was very exciting because Evan went first and laid down a great skate, so the audience was on pins and needles after every ensuing skater to see whether he would overtake Lysacek. Only Plushenko, skating last, did.
OK, the stakes weren't life-and-death. Still...it seems now like the golden age, when audiences could enjoy events like this. (I was there. I counted the live house at about 10,000 - 12,000.

)
http://www.usfigureskating.org/even...events/200405/marshallsworldcup/men-final.htm
http://www.usfigureskating.org/even...nts/200405/marshallsworldcup/ladies-final.htm