They had already started the lift, then they tried again and got it up. It was up to the tech panel to judge whether the first attempt counted as the lift and the 2nd was therefore invalid. I'm not sure if they could argue it, but it's not surprising that it didn't count. I believe the rule is whether they have the intent to do it. It's the same when in singles someone slips on the takeoff and doesn't jump - if they started the preparation and were going to, it can count as that jumping pass. CBC compared the first attempt of the lift to a waxel, which would still count as a jumping pass. CBC commentators said the panel would review and decide whether to give them credit or not, but they expected not I believe.
And also, we all know that wasn't choreo, including the judges. It didn't look like choreo, it looked like a failed lift attempt.