Gracie is a very beautiful girl and she has lots of potential in the sport. I can definitely see her on Worlds' podiums in the future.
But is it enough to be marketable? Especially when figure skating is not that popular any more in the U.S., her potential success in the sport won't necessarily appeal to the sponsors.
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But Gracie has a very bright future as a skater for sure.
I can't help but think of Nastia after her win in gymnastics and can see a lot of parallels with her and Gracie, with some Shawn thrown in.
Yet there many additional advantages Gracie has - already - and most of those are reflective of Shawn's post-Olympic journey.
Though Nastia and Shawn sort of went into figuring to be neck and neck, etc., Nastia was (at least vocally) quite confident, whereas Shawn just seemed thrilled to go and compete for the love of the sport, she would pour her whole heart into it, and would just take things as they came, and with a bright smile to boot (in that respect, Gracie's more like Shawn).
Nastia sort of earned her "right" to come across a little entitled after her medal, but since she struck many that way beforehand, she hadn't typically been as endearing as Shawn - who oozed marketability and the sponsors ate that up. Nastia, however, did have sort of having the stereotypical "look" sponsors like - blondes, thin lines, etc., just countered by what sometimes came off as aloofness.
Gracie is much, much more like Nastia in the stereotypical 'look' companies seem to like to use. Unlike Nastia, at least in those early years and even the first bit after her win, Gracie also has a nearly every-present easy smile about her, which, to some extent, can temper some of what had come across to some as a bit overly confident given her lack of senior int'l experience.
While Nastia got the gold, Shawn was the one who went on Dancing with the Stars, and Shawn really continued to be the one who had the public 'love.' Nastia certainly did a lot following her win, and then began heading into trying to broadcast. But even then, many still struggled to warm up to Nastia.
Once it was pretty apparent it was unlike either would
really get back to being competitive for the London Olympics, despite the varying degrees of true attempt they each made, it's been interesting to see their journeys and their growth.
Nastia has grown tremendously. She's no longer cringe worthy much of the time when commentating, speaking, or now even interviewing and hosting some. And because she's camera appealing to most, that growth has opened what's really a significant door for her, with being there and really working for NBC doing all sorts of bits and pieces. While her family background surely added to it, she's jumped into the entire other Olympic realm now and is doing surprisingly well in the process.
Then we have Gracie, who, like Shawn, will very likely not leave with a gold medal this Olympic season, but
is obviously at least walking away with the team bronze.
Unlike both Nastia and Shawn, barring something catastrophic, it seems nearly impossible that Gracie wouldn't continue competing at least the next four years to take part in at least on more Olympics if possible. (Heck, if for no other reason than she REALLY wants the "Gracie is Golden" type headline from an Olympics! Ha)
I think about the United airline commercial Gracie was just in. I've seen it only twice, I think. But she's just smiley, cute, looking totally at ease, etc. And I suspect that'll only be the part of bigger offers (beyond Cover Girl, etc.) that she'll get simply from walking away with at least the team bronze. If she wins something else - and this early on in her career - I suspect that will sky rocket! United did NOT put her in that ad thinking oh she has a slight chance and we need a cute person to be our "it" person in this new ad...
I also would honestly be shocked if Gracie is
NOT asked to compete on Dancing with the Stars. To be even more honest, I'd not at all be surprised if she already
has been asked. And Olympians have historically done well on there! And I suspect she'll do it.
And I suspect they'll follow the Nastia pattern with Gracie - only Gracie has the being relatively endearing thing down to decent degree now (and seems to be working on it!) I think they'll pull Gracie in to commentating at certain things - even other skating events to the extent it doesn't impede her career (similar to the balance they worked out with Nastia) And then I suspect she may well be seen at the next summer games, playing the role Nastia is here.