Do you mean you think that Ross wasn't kicking himself for popping that Axel? If anyone had a right to be sitting down upset it was Ross, and yet he was the first one over to hug Max and congratulate him.
Jeremy may have been upset with himself, but that doesn't excuse poor sportsmanship. Be upset with yourself all you like - but congratulate the guy who absolutely nailed it.
Was Josh sitting in the kiss'n'cry sulking because he fell off the quad and blew a potential silver medal? No, he was falling over in delight! Heck, even Brandon Mroz got to Max before Jeremy did, and Mroz hadn't exactly had the greatest of competitions either.
I just felt it was extremely poor of Jeremy to not even go over there. Even if he'd just got up, gone over and shaken Max's hand. He didn't even have to smile, but sitting there pouting deliberately holding yourself away from the new champion is pretty poor.