This is a send-up of the flap that occurred when Starbucks, as part of it's "quotes from famous people" series, featured a quote from gay author Armistead Maupin (something to the effect, my only regret is that I didn't come out sooner.)
This provoked a campaign by some conservative organizations to boycot Starbucks. In was in the news recently that Baylor University has banned the offending cups from their campus.
I have a standing order at my local Satrbucks to save me any Michelle Kwan cups that the company sends out to them, but so far -- zilch. I think the manager is keeping them for himself.
MM