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I don't think that he is underrated by figure skating fans, and I recall him getting a lot of attention in the general press about his "Leo DiCapprio"(or whatever his name is) looks.
I do think that the attention on him did die down somewhat, partly because there were other men-Plushy and Yagudin etc (even though they were amateur and Kulik was a pro) to sort of "take over." Also, Kulik's wanting a more private out of the spotlight life, especially after he married Katia(which did garner mainstream press-People magazine). Rgirl said:I also wonder if his insistence on doing the choreography for his own solo numbers with SOI and taking himself out of most of the group numbers so he could concentrate on that hurt him with SOI too.
hockeyfan228 said:Underrated to me is being an unusual and/or artistic and/or elegant skater or team, but not being marketable in the US and Canada, because the skater or team isn't American or doesn't have a "story" that can be exploited by a marketing department.

eyria said:By dropping out of the eligible scene immediately after Nagano, Ilia forfeited both the greater challenges and the greater opportunities of eligible skating. As a result, he doesn't have either the popularity, fan base, or all-around skills and performance level that Yagudin does, for example.