One problem is that the sport itself was not ready to be covered seriously, with warts as well as beauty marks exposed. If you want to be treated seriously, that means taking good with bad, as athletes in other pro sports do. It means fans should not overreact when their favorite skater’s (pick one or more ) performance/costume/music/attitude are FAIRLY criticized. Skating officials wanted the coverage, but they at first wanted it all to be saccharine, like the stuff delivered by TV broadcasts. Slowly, they have learned to take the good with the bad, as long as the reporting or columnizing is fair.