While I actually a big supporter of male skaters, I will also say that at the time I was in the US, I really wondered about the choices that many of the schools made for title IX scholarships to women. That is, was the money going to what young female athletes wanted to do, or what their existing set of coaches and facilities were set up to support?
It seemed to me more that they were trying to match the male team sports, than looking to see what sports young women were excelling in that would generate fan support. And if a base of interest and support were built for women's figure skating, men might follow. I'll note that in the Ontario University Athletic system (OUA), there are male and female skaters in singles, but solo dance and similar pairs (i.e. both female), and synchro teams. So, it might need the female skaters to get it going....
But I would note that male skaters, because there are so few, actually do have relatively more funding advantages, and a lot of behind the scenes tracking and support from relatively early stages. Even in Canada, the number of boys and young men competing for podium placements or super series finals are small. They are more likely to be able to access local and provincial bursaries. Being pre-novice woman among a hundred at sectionals doesn't provide a lot of hope of getting funding or advancement.