http://news.line.me/issue/oa-kahoku...are&utm_campaign=none&share_id=yLL30778084723 Sudden interest in Sendaihira
Below is a simple translation. As always please correct me if you find a mistake. Especially because this article contains specifics I'm not familiar with. I may have gotten the technical terms wrong.
Requests for 'Sendaihira' the material used for Yuzuru Hanyu's Hakama have come one after the other to the manufacturer and department stores since the Award Ceremony.
Sendaihira began manufacture in Sendai, during the time of 4th lord of Sendai Date Tsunamura (b. 1659-d. 1719) and is considered the highest quality of hakama.
(i'm not sure about the if I'm getting this next part right, but it seems that at this time only one kind of Sendaihira is still made in a limited partnership)
In 2002 Mastercraftsman Koda Yoshio-san, 89, was designated a Living National Treasure as a representative of the company.
When the award was decided in June, Koda-san reached out, through Sendai city, "Wanting him to be splendidly outfitted as a representative of Sendai City" and so made a full uniform with summer materials.
Already the Hanyu effect is seen at the manufacturers and department stores. There was a surge of views on the sites homepage. And many inquiries such as "Are there small items using the same material as the Hakama?" came in.
In Fujimisaki wallets of 27000 yen and wraps of nearly 10000 were sold.
Seeing the award ceremony on Televesion, Koda-san was impressed. "He looked smart, and wore it stylishly''
"Hanyu-san said that wearing Sendaihira was comfortable, I am happy to have Sendaihira evaluated in this way"