I was planning to start a thread in a few weeks time about the current mess we have with regards streaming and archiving, and suggest my own idea on how the coverage should go forwards. But since you have started a thread, I’ll do a post here with my thoughts in it.
There is no denying that what we have had the past few years has been a mess. It was not that many years ago that everything seemed to be working perfectly.
Eurosport had the pan-European rights for the ISU-run events, and kind souls were cutting videos of individual programmes and uploading them to YouTube so that they would be available to view long after the original broadcasts expired from the Eurosport Player.
The Junior GP Series and the smaller events, meanwhile, were actually being streamed on YouTube. And if you didn’t get to watch them LIVE, the streams were getting archived. And this was great, because YouTube is most user-friendly video website. You can pause the streams, and re-wind them. The only drawback is that there was a 12 hour limit on the length of videos.
Then two things happened that destroyed our perfect world.
First of all, the record companies started making copyright claims on YouTube, which resulted in the vast majority of skating videos, be they individual programmes or archived livestreams, being removed.
Then the ISU decided that they should bring in an outside company (Infront Sports) to act as promoter for their own events, rather than doing it in-house. And instead of selling the rights on a pan-European basis, they were now sold on a country-by-country basis, so as to get more money in.
The problem was that the broadcasters in a lot of countries were simply not interested in buying the rights to skating. So, to make the sport available in these countries, the ISU decided to copy what was already being done for the Junior GP Series, and started streaming them on their YouTube channels, and geo-blocking them in the countries where the rights had been bought by broadcasters.
In theory, that is good. We all know how great a job has been done doing this for the Junior GP’s on their YouTube channel over the years. However, the ISU channel that broadcasts the Senior GP and the Majors does not take the same approach. It doesn’t cut individual videos for all the programmes. It only cuts individual videos for the Top 3 skaters in each segment. If you didn’t watch it live, this gives away the result when you go in looking to watch videos. Which defeats the purpose of the whole thing.
Of course, the argument is that if you want to watch the competitions after they have happened, you should watch the archived livestream rather than individual videos. The problem is that, although it doesn’t happen as often as with smaller events, even the ISU‘s YouTube channels occasionally get hit by copyright claims.
This season, we have seen the introduction of pay streams for a lot of Challenger events, other Senior B’s, and domestic events. How much you pay for the stream, and how much of the event you get for it, varies according to the event. The prices tend to be between €3 and €8. Sometimes this is for a half-day of action; sometimes it is for a full day. There is no consistency.
Most of the streams tend to be on the SolidSport website. And this is where I have a problem. The argument in support for paying for streams is that the money is a badly needed extra source of income for the organisers. However, what most people watching the streams don’t realise is that SOLIDSPORT TAKES HALF OF ALL THE MONEY THAT IS PAID. And I don’t think that is right. The organisers are losing out on half of what is badly needed extra income.
Consequently, I believe that what the ISU should do is invest in setting up their own in-house streaming platform. Create a service that can replicate all the functionality that we love about YouTube, but can also get around the copyright issues. And where everything is archived forever.
If they got somebody in to build it who really knows what they are doing, the platform could even include a function that a lot of fans want but which is technically not possible on YouTube – multiple audio feeds on the same video. Being able to choose between a selection of audio feeds was something that we had in the old Eurosport Player days. It could have a feed where you get the sound directly from the CD player (which I don’t like but I know some people do); an “Ambient Sound” feed where we get the sound from microphones in the arena (which is what I prefer, as we get to hear the audience reaction); an English commentary feed; and commentary feeds in a selection of other languages.
But, if they are going to go to the expense of building their own platform, they may as well go the whole hog. Have it as a one stop shop that caters for ALL figure skating events. Major Championships; Senior GP’s; Junior GP’s; Challenger events; Senior B’s; National Championships; domestic events. In short: EVERYTHING!
Of course, with a platform like I am imagining, it is not going to be free to use like YouTube. But, I do not think the approach that we saw this season for pay events is the right one. Frankly, if you are watching whole events every week, it gets very expensive. And not everybody can afford paying those prices regularly.
Instead, I think it should go down the subscription route. And have the price set at a more manageable level. e.g. 10 CHF to access for 1 month; or 100 CHF to access for 12 months. (This seems to be the standard pricing model for annual contracts for subscription services – 12 months for the price for 10 individual months. And this would work well for figure skating, because there are practically no events in June and July).
I chose the Swiss Franc for the currency because the ISU is based in Switzerland, and because the value of the Swiss Franc is between the American Dollar and the Euro.
And then on the 1st July every year, the money brought in since 1st July the previous year is totalled up, and divided EQUALLY between the organisers of ALL the events that were broadcast on the platform.
I am proposing this pricing model because, if the events were priced individually, smaller events wouldn’t get anywhere near as many customers, and hence money, as big events like Euros or Worlds. And let’s face it, a club holding a Senior B needs the money far more than the sport’s governing body organising a Major Championship. So, if the money was spread out equally between all the organisers, then these smaller events would get more badly needed income than they would otherwise.
The problem with having a streaming service that you have to pay for is that, although established fans may be willing to pay, casual viewers and potential new fans will not. Having the entire sport behind the paywall is not going to grow the sport. If anything, it will kill it off. That is why the ISU run events like the Senior GP’s and the Major Championships need to be on TV as well as on the streaming platform. To draw in new fans. And then if they like what they see, they can subscribe to the streaming platform.
Well, those are my thoughts on the situation.
Apologies that this post is so long (I probably shouldn’t have written such a long introduction recapping how we got to where we are!)
CaroLiza_fan