Malinin has achieved something truly remarkable at the GPF. But people don’t really care for figure skating in the U.S. compared to Japan or Korea or Russia so OF COURSE he won’t ever be as famous or wealthy as a skaters like Hanyu or Kim or Plushenko who were not only talented skaters but who fuelled their brands with the backing of countries who are largely invested and interested in their sport.
This is really way more complicated, I think. I know many people here believe skating is hugely popular in Japan but this belief does not seem to be vastly shared by those Japanese who are not dedicated fans, pointing to many other sports being way more popular in general, like baseball, basketball, sumo, judo, tennis, golf. OTOH, Yuzuru and, to a slightly lesser extent, Mao are true superstars and household names, no question about that, surveys consistently prove it too. So was Shizuka Arakawa in her days. Yet
none of the currently competing or recently retired skaters can even compare to them, including Kaori and Shoma, each being a 3-time world champion and an Olympic medalist.
I think while it is true that it is easier to gain huge popularity for a star of a popular sport, it is equally true that sports appear to be way more popular when they have huge stars who attract popular attention, with some section of the public taking interest in the sport, or just appearing to do so, as a side effect of their following a popular individual star. So it is really a bidirectional road.
This is even more true for countries smaller than US, Russia or China, which do not win so many medals in so many different sports so any OGM is somewhat appreciated by the general public and gets popular recognition. I was quite surprised to find literally
none of my non-skating American friends ever heard of Nathan Chen until I mentioned him. And he was already a multiple world champion and an OGM. In my experience, coming from a medium-size country, names of any compatriot OGM sound familiar to me even if I never followed their sport or watched any competition even for 5 minutes. US wins so many medals that it seems you need so much more to stand out in the eyes of the public. And as it shows, neither Nathan's nor Malinin's skating seems to be very attractive for casual viewers, like it or not, neither in US, nor in Japan, judging by their ticket selling power. If it was, with the many medals they won, they would be way more popular by now taking the sport with them.
So, yes, I do think it is proven that increasing the number of rotations and/or many-rotational jumps does not necessarily work towards increasing the popular interest in the sport or even in the individual skater. So to paraphrase the quoted post above, people don’t really care
for the number of quads, neither in US, nor in Japan or Korea. The secret lies somewhere else, it seems.
Will
decreasing the total number of rotations per program make a trick? We'll see. I do not think it will be enough on its own, though, without deeper changes to make programs more attractive to watch and their scoring more transparent for a casual viewer.