I have a long comment about the popularity issue (focusing mostly on ladies, because I can remember their names right now):
I live in the U.S., and I do agree with some of the statements about people here focusing on sports where we have a legitimate shot at winning. Internally, we have a deep ladies field, as there are several who could walk away with the National Championship, but when those top two are placed into the Olympic lineup, their chances dim significantly. I don't think that's really the problem though...I truly believe it's the Code of Points (as it's set up now.) When I look back during skating's height in the 90's (at least in the US), there were several skaters who had the ability to win from a wide swath of the world. For the ladies, I remember watching Sato, Bonaly, Kwan, Bobek, Slutskaya, Szewczenko, and Chen Lu...all world medalists (off the top of my head). There were also the skaters who didn't win medals, but could (and should have), like Josee Chouinard, who still breaks my heart.

If everyone skated cleanly, who would win from that group? It really depended on the year, and the program and music that they came with. It wasn't until the late 90's that the US had an absolute favorite (as Nicole Bobek was a surprise in '95, and Michelle Kwan to a lesser degree in '96), yet there was still lots of buzz surrounding the Worlds throughout those years because so many skaters COULD win in many of the disciplines.
Many 'iconic' programs came from those skating days...both musical and technically difficult. Now, the programs are MUCH more technically demanding, and there have been many great 'performances', but how many will be remembered years from now as great 'programs'? Yuka Sato was known for her footwork as she flew down the ice...but that wouldn't be rewarded now because she doesn't have the Morosov-flapping-arms. Do those make a great footwork sequence? Not necessarily...but that's what makes a high-scoring footwork sequence. To me, the Code of Points has put at odds that which is 'beautiful' or 'lyrical' against that which brings in the high scores. Change of edge spins are difficult, and I'm sure many of those ladies I mentioned previously would struggle, but again, does that make it better? Making something more difficult to accomplish doesn't inherently make it better for the viewer to watch.
Each year, it's like the skaters and coaches read through the COP revisions...and we have however many of the same spiral sequences, and however many of the same combination spins that will bring in the high scores...totally disregarding the music that is playing in the background. It's like a modern-day school figures session set to music. If the PCS truly rewarded beautiful interpretation of the music, THAT would draw interest back to figure skating...not just having a U.S. skater in contention.