I don't have a problem with the idea behind the campaign, but I do have a problem with how it's being presented. I'm a female dancer and a figure skater and I take a fair bit of crap as far as this sport is concerned, and I know many boys fair worse. Skating has decided to advertise as a sport and as such it needs to be seen as a sport by the general population to improve its popularity and ratings. I see no problem in advertising and emphasizing the work, injury and exhaustion that goes into the sport, there's no reason skaters should be taken any less seriously than other athletes as they currently are by many. This doesn't mean, however, as SC seems to be approaching this, that we should have people essentially advocating that any lyrical program is not athletic or masculine, that having to wear sparkles on a costume somehow diminishes the athletic integrity of the sport. The direction that SC is coming at this campaign is inappropriate and they seriously need to rethink their strategy. The hockey crowd is never coming to figure skating competition so why waste money trying to get them in? Selling the athleticism required will at the very least improve the respect for the sport from other sporting groups, which could in the long run lead to higher ratings., and not just on the jumps either, a point needs to be made for the sport as a whole.