The jumps are what makes the program. Anyone can skate gracefully around in circles.
Some more gracefully than others.
However, it is a lot easier to skate around in simple circles than it is to skate complex and varied combinations of steps and turns woven seamlessly with jumps and spins and other highlight moves, and to do it all in time with the music and with full body movements that not only represent greater challenges to balance and stamina but also reflect purpose, personality, point of view.
There are plenty of skaters (mostly at lower levels, but some who are including quads) who don't do much more during their programs than skate around in circles setting up jumps. If they skated a runthrough of the program with no jumps or watered-down jumps for some reason, there would be no program there.
Then there are other skaters who are always doing something interesting, specific, creative, leading in and out of the jumps, during the step sequences, etc. If they skated their programs without jumps, it would still be interesting. If they watered down their jumps during a runthrough to focus on performing, it might be even more interesting than when their focus is on getting their hardest jumps done.
My understanding is that the purpose of an "artistic" program with fewer jumps and more points for PCS is to give the skaters who can do both difficult jumps and interesting things between the jumps more time to focus on the latter while putting more emphasis on jump content in the tech program.
And to give skaters who have not bothered spending much time working on non-jump skills an incentive to develop those skills and demonstrate more well-rounded skill sets.
For fans who don't see the difference between complex skating and skating crossovers in circles, that's their loss. Or maybe they'll start paying more attention to those other skills when they become more crucial to how favorite skaters place in at least half the event.