They will buy the tickets because they love the FS and their have favorites. And there are many ticket buyers who don't read FS forums, Twitter or articles never..
Many times their hatings show their personalities and not the personality of the hated person.
Most fans don't post on Twitter - but ALL fans have very strong opinions. And ALL fans vote with their feet.
Fans have the power to change the channel, or withdraw their kid from a skating school. They either flock to support the sport, or they drift away - depending on how well their opinions are catered to, by the powers that be.