decline of skating
Lots of interesting discussion on this thread. My comments come from a fan perspective (I am not a skater, nor have any connection to competitive skating other than as a fan). I'd like to talk about both serious fans and occasional viewers, because there is a difference.
On sport in general:
Pat McL, I agree with your comments about drama in sport and what makes people connect with an athlete. For example, I think Kwan's endurance, sportsmanship and victories over time have enabled her to build some drama that keeps people tuned into what she is doing. Skating interest by the general public may continue to be focused on the Olympics because of the drama surrounding that competition. I'm not sure there's any good way around that. Athletic drama is hard to create out of whole cloth. It usually just happens.
On music and ice shows:
mmsc(etc.) who made comments about music selections at SOI: I agree also. I am not against any particular style of music, but I am for quality music and skateable music (not just background for skating tricks). I do think skating loses some of its cache when too much emphasis is placed on the current pop hits or what the preteens like. Not only does it risk driving away a core long-term mature fan base, but also it makes the sport look silly frankly. The skaters look like trick ponies, and I don't think they always choose that music themselves. It seems to be chosen for them by the marketing people running the shows. So that feeling of seeing a genuine performance is gone.
Ice shows used to be magical events, like going to the Nutcracker ballet at Christmas (however overdone that show is, it's almost always magical). Now it just seems like they are another pop entertainment, that could just as easily be skipped or tossed out by many people. Or traded for American Idol, which does the whole pop genre much better. The occasional fun program (like Kurt's Brick House, which I love as a funk fan) is wonderful. But something is lost when the overall dignity of skating is given up for flashiness. I don't go to skating shows to watch people strip (a la Candeloro), you know?
I also think something is lost when the same group of skaters does several similar holiday ice specials. They're not really so special then, are they? It's kind of like crying wolf - eventually people will tune it out.
Someone posted above mentioning Ballanchine's ballet and the different non-classical music he used. Jerome Kern is a LONG LONG way from Beyonce & Brittney, is all I can say. There are plenty of timeless songs that all can enjoy (like Kern, or rock or funk classics even), songs that say "skating is for your lifetime, stay with us." Then there are throw-away pop songs that say "skating is a moment's fun, to be forgotten when you leave the arena or change the channel."
On scoring/judging:
While I understand the new CoP has good potential for clarity in scoring for the athletes, I think it has some serious problems for the skating fan/viewer. This will have an effect of diminishing skating's popularity over time IMO. One stated intention of the CoP is to have a clear points system so fans/viewers can see immediately who is ahead vs. the ordinal system which had some confusing last-minute switches to placements. This sounds fine on its face.
But the flip side is that the scores themselves are meaningless to the fan/viewer when revealed on the screen (while watching, and hopefully getting caught up in, the actual competition). It's just a number with nothing clear behind it. True, one can later analyze all the little numbers that make it up, but you can't do that while watching a competition. This makes the competition even harder to grasp IMO. At least you used to be able to see which judge gave which mark, and could immediately see that too low 5.1 or too high 5.9 and form a quick opinion about it and the effect it may have on the outcome. The commentators could even quickly explain an apparently low or high mark, in relation to the ordinal system (i.e. whether the judge was being consistent). Now, we are all in the dark. Our only recourse is to analyze scoresheets later, and even some of us long-term fans don't have the time or inclination for that activity, especially once the excitement of the competition is all over. All of which is to say, I think there's risk that the CoP may cause both casual viewers and even some long-term fans to lose some interest.
CoP also is rewarding sloppy attempts at difficult moves, and seems to be sapping some of the artistry in all the point-counting that must be done to put together a program now. I think that will show more and more in the quality of performances, as time goes on. And I think that trend away from both artistry and perfection will lose both some fans and viewers.
The scandals and anonymous judging are an obvious drain on interest. Fans become jaded, and viewers simply tune out. That whole dynamic has been going on for a long time, and the long-term effects are now being felt.
There are probably even more reasons for skating's apparent decline, but I've gone on long enough!