I dimly remember you already posted on the issue of cheating as being inherent to European sporting culture and I would have liked you to elaborate on this at that time but the post was gone shortly after or I did not find it again...
Anyhow, I wonder how the perception of the European and it's own sporting culture works in North America. It sounds like North America has a British Gentlemen sporting culture as opposed to a European one full of cheating and unfairness...
I think people in all sports in all countries will try to use the rules to their advantage.
Can't say I'm too fond of diving in soccer, either. Jurgen Klinsmann comes to mind, who played in England and quickly got himself a reputation for going down too quickly and too dramatic.
I think American sporting culture definitely has it's roots in the British ideal of fair play. That said, I agree that we are far from perfect and it seems the more important money becomes in sports the more likely we or any other culture will look for ways to win.
The situation in baseball - our former "national pastime" has become so scandal ridden by excessive steroid use that many refuse to follow it anymore. I am one of those people. If American baseball won't impose stricter drug testing and punishment as European football has done then I can't be bothered watching.
Italy is interesting in that they have some of the strictest anti-drug laws in the sporting world. Yet their football is as scandal ridden as any in So. America and they have turned match fixing along with diving and shirt pulling into an artform. Such a contradiction!
I hope European posters will realize that here in USA we hear about shortcomings of other sporting cultures more than our own. I am always interested in hearing views from across the pond as to how we and our sporting culture are perceived.
Nobody likes to hear that they are cheaters - and I don't think that Americans or Brits are incapable of such behavior

. It is true that North Americans talk and complain more about skating scandals. You hear some of our broadcasts and when we hear comments from Button, Hamilton, Bezic, and others telling us there is cheating going on what are we supposed to think and believe?
I remember Scott Hamilton declaring Nancy Kerrigan had realized her Olympic dream and won the Gold medal before the competition was over. When the largest American audience ever to watch a skating event saw the scores, then the replays of Oksana so far from a clean skate that night many decided this sport was rigged and not worth watching. Was it Scott's fault? Perhaps - but to millions of casual skating fans the perception was - and remains - that Nancy was cheated out of the OGM by biased European judging. I always liked Oksana more than Nancy - but I thought Nancy skated better that night. Maybe I am wrong - but millions of casual American viewers were told and then shown on replay how "Kerrigan was perfect" and Oksana "only had two clean triple jumps."
I don't mean to rant - just trying to explain to Europeans why this attitude about "cheating and fair play is so deeply a part of our skating and sporting experience.
Salt Lake City was the final blow for many American skating fans and who can blame them?
This post may have been off topic - but I believe gender issues have less to do with the fall of skating popualrity in USA than the perceived lack of fairness in the judging.