Most skaters in the US are very bland and lacking in charisma.
That may be the kind of personality it takes to spend all those hours practicing technique.
You can have more flamboyant personalities, but they tend to be less consistent/reliable as athletes. Think Christopher Bowman or my fave Nicole Bobek.
Pro skating is a good fit for skaters who are more interested in entertaining audiences than perfecting their edges. But they have to reach a certain level of success in the competitive context before most audiences or promoters would give them a second glance. When pro skating was at its height in the mid-1990s, there were opportunities for a few skaters to gain followings without competitive hardware.
And there were some stars of ice shows, e.g., Richard Dwyer, who made their careers by appealing to audiences in a show context. But that kind of show was very mid-20th-century and would not be a solution for the 21st century.
Is there any way a promoter could put together a professional skating show that would appeal to today's young adults? Enough to entice people to buy tickets to live performances, or is today's audience more inclined to watch on TV/online, which are increasingly becoming the same thing -- but miss the excitement of the live experience.
I would love it if someone with deep pockets would finance an "alternative," sophisticated ice show that focused on artistic skating with a modern edge - similar to the Art on Ice or Artistry on Ice productions. It's truly a shame if a country the size of the US cannot support a production like that.
I think part of the problem is appealing to different generations of fans. The same show probably can't work as "family entertainment" appropriate for tweens, and also appeal to hip 20-somethings, and also to nostalgic older adults.
Another part is the size of the US. If there are dozens-hundreds of fans in each city, enough to add up and fill several arenas worth of shows, that's going to require a lot of travel on the part of many of those fans as well as the performers to get a full crowd all in the same place at the same time. Is it possible to get skaters that the public wants to see (already familiar names) in an appealing themed/structured show at a ticket price that audiences are willing to shell out for an evening's entertainment?
I hope so, but as you say, it would take deep pockets from an investor to get something started.
And stars with the right kind of name recognition (preferably Olympic medals)
and charisma would be needed to attract a critical mass of audiences.
Is there any way such an investor could start with a TV show that would build audience demand for this kind of skating, outside the competitive context?