I don't know that they (the USFSA) are more focused on men; I think it's just that they happen to have an outstanding male skater right now (and a couple of others that audiences enjoy, such as Jason Brown). Not too long ago it seemed like they were "promoting" Ice Dance. No mystery -- they had Davis and White.
They hype-up the disciplines that win and have a chance to medal which is the men's discipline and ice dance. I mean there are times with US TV coverage of figure skating that if you don't follow the sport you would have no idea that the pairs discipline exists. The problem for ladies is that right now there's no one that really step onto a Worlds, Olympic or Grand Prix Final competition and be a threat to win or even podium, last year the expectation was that Tennell was going to finish dead last at the GPF if everyone skated well, she lucked out that Zagitova had a terrible FS and even then Zagitova's reputation still got her a higher PCS score then Tennell (barely but it was higher). Post-2020 break due to COVID Alysa Liu who was the skater that was anticipated to challenge the Russian and Japanese ladies has looked a long way off from her Nationals performance level, meanwhile the Russians and Japanese don't appear to have missed much at all.