Mao had quality too. UR call shouldn't have happened for 3F-3Lo, and that step sequence at the end was fabulous. But even if that's true (quality over quantity), the difference in quantity is so big that it shouldn't be bridged by quality, unless we're arguing that Mao had zero interpretation and performance skills.
Agree on the no ur for the 3F-3L and on Mao getting the World record score
I really don't understand this quality over quantity argument in reference to Mao's jumps because the scoring system itself seems almost bipolar, especially in Mao's last 3 skates of the season. Specifically, Mao in her Sochi LP did not get one jump over +1 GOE and she had a ur called on her 3 loop and her 3T. In the Worlds SP, she had well over +1 GOE on most of her jumps with no urs, particularly the triple axel at around +1.86, which was obviously better than the one at Sochi. Then, in the Worlds LP by far the most bizarre of all, she had her first triple axel and triple flip / triple loop initially given well over +1 GOE, then they were subsequently downgraded to doubles with 0 GOE by the tech crew. I know at least 2 of the 3 were. Now, the performances themselves were all outstanding, with one minor slip on the 2A in the Worlds LP, but the judging runs the gamut and is highly suspect or erroneous, in my view. So, it is unclear in the first place if judges think Mao has good quality to her jumps or not.
One thing I noticed that I don't think the scoring system seems to take into account very much is Mao's excellent posture (no hunching or slouching), the beautiful symmetry and tightness of her spirals which has been mentioned in many places in reference to her triple axel, and the fluidity and intricacy of her movement in and out of her jumps, which improved dramatically in Mao's performance this last season. This is something a friend of mine who isn't a fan of any particular skater verified when he said that Mao had the most beautiful jumps at Sochi. In addition to the outstanding technical content and amazing step sequence, I believe it is this constant flowing motion combined with a lot of skating on one leg she somehow was able to develop through her ballet training that caused people to be so captivated with her Sochi performance. This is objectively observable, if you compare it to performances from say the last Olympics in 2010. At Sochi, I believe these factors should have contributed to a higher GOE and helped to compensate for Mao's lower height and distance on her jumps, which are still higher than Lipnitskaya's but not compared to Kim or Sotnikova's. Furthermore, Mao's one leg skating and the use of fewer crossovers to build speed should have been reflected in higher PCS. Since she got a 5th place finish in PCS at SOchi, these obviously weren't. For all these reasons in addition to the 3F / 3L that should not have been called ur, I believe Mao was shortchanged on scores and thereby lost her chance to get a world record score. To be honest, I did not see a ur on the 3T either, but I may be wrong. But none of the top three received calls, so in the name of consistency she shouldn't have either.