Ashley Wagner? She's the least princessy American skater, I'd rate her abot 3/10 (Thank God). Now, Polina is a different matter.
If you asked me about Wagner 5 years ago, I would have said 2. After Sochi, perhaps 3. Now? Around 4.5 or so. (See the pattern? )
Edmunds would probably rank similarly, I'd have her in the 4-5 range.
Gold, I'd say 8ish, with the possibility of dipping to 7.5 by season's end. Would have been just about 10 at the time of Sochi though...