Hanyu had some good well edited costumes (Chopin, PW) but man sometimes they threw every piece of embroidery and frills on him… made Weir look understated… and went from being a costume to “costumey”.
Actually Yuzuru is a case in point for how presentation is hard to judge. If you go back on the archives right here, in early 2013-14 people were confidently declaring that there was
no way he could win anything major in
that outfit (and apparently quoting Phil Hersch as far as the Olympics go) right up to when he took the triple crown. In
that outfit. So people did and do, even if they don't admit it to themselves, think that the whole package makes a difference... until it doesn't. (And now of course most of his costumes both competitive and pro are considered works of art and regularly shown in exhibitions/galleries or art photo displays.)
Men's costumes are a rather different thing anyway as so many of them especially in NA show (and pretty much outright said, helllloooooo N Chen) that they fear the 'effeminacy' tag and so they have something to prove by dressing 'manly man'. Can't wholly blame them, I guess, so maybe this discussion is maybe more relevant to the women, who don't have anything like that in mind. I don't think we'll ever know until a Worzel Gummidge lookalike in sackcloth britches - of either sex - is up there with the best at Worlds.
As far as the women and makeup go, I think the point stands that it is
expected. In fact, I wouldn't be surprised if a woman who didn't make up and wore as daggy outfits as some NA men
would be unconsciously marked down because as a woman who doesn't the former and does the latter, I can tell you, people (who I don't care about thankfully) do.