What's so hard to understand? He's running a business and his greatest asset from Asia isn't going to be at the competition. Are fans still going to turn out if she isn't there? Will the TV revenues be as high? Korea doesn't have another skater to focus their attention on. With the other top skaters not attending because of Nationals, I'd be concerned about this competition too if I was him.
So... you are saying that it is absolutely permissible to "threaten" to sanction a skater for not participating in
4CC during the olympic season for money? You do realize that you admit to believe that from ISU (Cinquanta)'s point of view, this is all about business and money only. Hmmmm that sounds very nice to know as a skating fan??!?! Well, the question is, do you think it is right of him to do such a thing?
I am suspecting that you've never traveled to Asia from Canada.
For instance, forget about the olympics being held in Canada, and let's assume that 2010 Olympics was to be held in Tokyo. If your beloved Joannie Rochette was training in Tokyo, and this year's 4CC was to be held in Canada, do you think ISU should force her to fly all the way back to Canada and then fly back to Tokyo again? Do you even know how long it takes to fly there? Imagine yourself being stuck on the plane for about 12-15 hours or so (depending on the weather and flight route- Oh, and don't forget to include the preparation time and time you have to spend on the road), adjusting to time difference (about 14 hours) and then again dealing with media pressure from her own home country. Now, this is all happening only 25 days before the olympics. Sure, sounds like fun, right?
You think that's fair that ISU would threaten and pick on one skater like that?

It is not that we didn't know that Cinquanta cared about money. The question is, is it right or wrong? Well, think again, and this time try to think from another's perspective.
And honestly, if ISU was smart, Cinquanta himself should have realized that bullying Kim would not help sell 4CC tickets. I am positive that Koreans would
much much prefer that Kim be able to train without any outside pressure till the olympics so that she can perform her best, rather than flying all the way back to Korea to win 4CC and mess up Olympics. I am sure that's what some other people would want though. lol I wouldn't be surprised if Koreans would have decided to boycott 4CC all together. It's not that hard to figure this out, and that's why perhaps Hersh and other reporters are criticizing that ISU has ulterior motives.