one and only
- Mar 16, 2019
Apparently, in the coming years, Tutberidze-team will have to compete with the newly built Plushenko-Rudkovskaya brand. A brand whose whole history is one continuous PR. Different, not always literate, often carnivalized and with the soul of Russian showbiz, but absolutely verified. Every news feed are trying to turn into profit with Plushenko and his wife . And for successful competition Tutberidze-tim must learn to fight in this field.
This also applies to Eteri Georgievna herself: the attitude "victory on the ice is better than any PR" led her to defeat in all media clashes. If the approach continues, subsequent clashes will end in the same outcome, and this will hit Tutberidze-tim more than any failures on the ice. When it’s not about another gold medal or show, but about force majeure, Khrustalny does not behave like a champion.
Yeah, I hope that won't happen. Let that "brand" play those PR games with themselves.