- Joined
- Feb 27, 2014
Not sure what vexatious means. But I want to simplify things for you about this thread. The EG effect is simple. Work your ass off and get the maximum out of each athlete.
The Tutberidze Effect
- Thread starter Edwin
- Start date
Not sure what vexatious means. But I want to simplify things for you about this thread. The EG effect is simple. Work your ass off and get the maximum out of each athlete.
- Joined
- Jan 14, 2020
Jesus Christ, your hashtags are getting crazier more and more! I can't get enough from them.
And that is specific to Eteri how, exactly?
- Joined
- Jun 19, 2018
Because her results clearly prove that she really knows how to do it.
And the other coaches know how to do it virtually?
- Joined
- Jun 19, 2018
:scratch:
- Joined
- Jan 14, 2020
I would be much more interested in a scientific study of the TeamTutberidzeFan-Effect. How does such a remarkably extreme development come about? This phenomenon has never been observed anywhere else.
I'd say it's been observed a few times in skating, although perhaps not with coaches. Orser is the only other name that comes to mind, but I doubt he'd inspire a thread such as this one (hold on me checking into the archives, though!).
- Joined
- Feb 27, 2014
EG students have perfected hard work and toughness and brought those qualities and the clutch gene to major competitions.
Exacticly!
Hard work and toughness is one thing but bringing that to the competitions year after year after year with so many skaters like no other coach has done in one discipline is unheard of.
- Joined
- Jan 14, 2020
You forgot the ethical and moral values!
- Joined
- Feb 27, 2014
Those great qualities are exemplified perfectly in her skaters like Alina Aliona Anna and Killa Kamila to name a few!
they slay The competition with ethics and moral values perfect for figure skating. On top of that you never hear any of EG skaters criticize anyone else.
- Joined
- Jan 14, 2020
Those great qualities are exemplified perfectly in her skaters like Alina Aliona Anna and Killa Kamila to name a few!
And now someone has to come and explain why the HardcoreTeamTutberidze fan behaves exactly the opposite.
Because Orser, Arutyunyan, and (historically) Frank Carroll haven't? Are there Orser, Arutyunyan, and Carroll Effect threads?EG students have perfected hard work and toughness and brought those qualities and the clutch gene to major competitions.
- Joined
- Feb 10, 2018
You are free to create them. Though I doubt there would be so vivid exchange of polite and decent posts like here
Fair enough. But I still don't get why it's an "Eteri" effect. She's an efficient coach. There have been several efficient coaches.
Though I doubt there woould be so vivid exchange of polite and decent posts like here
- Joined
- Feb 10, 2018
Fair enough. But I still don't get why it's an "Eteri" effect. She's an efficient coach. There have been several efficient coaches.
Return the thread to the original post(s) then and decide whether the arguments or statements are valid or not or alternatively they are missing the point.
- Joined
- Feb 27, 2014
You are incorrect. I am an example of a hardcore TT fan and a class act.
and there are many others in this forum. We night may not be EG pupils classy but we try. If you start a Frank Carroll thread I will post there.
You are free to create them. Though I doubt there would be so vivid exchange of polite and decent posts like here
- Joined
- Jun 27, 2012
https://www.eurosport.ru/figure-skating/story_sto7743489.shtml not everybody thinks the eteri team is flawless. Interesting article
I remembered these far from unique stories when reading a post by Eteri Tutberidze about the transfer of Alexander Trusova and Sergey Rozanov to the Plushenko Academy. Not a single kind word addressed to the skater or coach, not thanks for the years spent together - a dry communique with a transparent hint: they left, they say, for better conditions, but nothing - we will work without you.
This could be attributed to emotions, but the Tutberidze-team brand has long gone beyond the coaching group and has become a powerful organization (in fact, positioning itself this way), and Eteri Georgievna's Instagram account is almost his official media. Her posts are perceived precisely as the position of the whole “Crystal”, even if it is just Tsvetaeva’s poems. There are no trifles: for example, Tutberidze did not tag Rozanov in the photo, while adding Trusova with Gleichengauz, and the fans noticed this - they have every right to interpret such an action as non-coincidence. In the conditions of a chronically total lack of information from "Khrustalny" any hidden message turns into a news feed.
This is a given, with which you need to work in the PR plane (that is, from the position of building a brand, its reputation, etc.) and with which, obviously, they do not really want to work with Khrustalny. When the director of Sambo-70 Renat Layshev gives out the phrase: “Make the transition without negotiating, without discussing it with all interested parties, especially at such a critical moment when the whole country is focused on overcoming the common misfortune, it can be called a betrayal” - this the point is that the peaceful departure of the top skater from the "Crystal" is impossible in principle. Why, from scratch (changing athletes' trainers is normal) to inflate a scandal is not clear. But this is not the first time this has happened.
The most striking case is, obviously, the departure of Medvedeva. The figure skating fandom is not used to sorting things out through the Vremya program, so Tutberidze's frankness worked with a bang for the fans. But over time, the notorious undelivered bouquet became a meme, and the phrase about Alina in Medvedev’s juniors has more than once refuted (the situation “word against word” has been activated), and in general: to the trainer trampling the reputation of the ex-student, even if she was telling the truth, there are no less questions than to the most ungrateful skater. Rather, the questions are not specifically for Tutberidze - the point is not who is right or wrong. Questions to the brand, which did not settle the situation and provided megatons of hate in both directions for years to come.
Then there were the posts of Tutberidze’s sister about Zagitova right before the statement about the suspension of her career — and all this was left to chance. Treshtok with Plushenko and Tarasova , in which several bosses got involved at once - this (Why? For what?). Well, the current situation with the transfer of Rozanov and Trusova. It seems that there are much fewer reasons to be offended than in the case of the same Medvedeva. But still negative, which is already becoming a standard reaction.
Four big scandals in the media in two years is too much for any big brand, but, most importantly, Khrustalny does not learn from mistakes at all. At least, the departure of the skaters - since they happen from time to time - can be served with dignity by offering your version of events instead of other people's rumors and insiders. Especially when the stars that are closely associated with your name are leaving. These are not just thoughts from the “but it would be nice” series - this is a really important part of working with fans who will then go to your own ice shows and bring you a cache.
“In the West, for celebrities of any kind (including Tutberidze) there is a special person who deals with all communications with the public and anticipates the development of possible scandals,” a representative of the Ruthless PR Telegram channel told Eurosport.ru. - The problem is that no one considers it necessary to keep such specialists on the staff - it's expensive. And even if they hire an external contractor, then usually the client considers it necessary to lead, and not vice versa. ”
Apparently, in the coming years, Tutberidze-team will have to compete with the newly built Plushenko-Rudkovskaya brand. A brand whose whole history is one continuous PR. Different, not always literate, often carnivalized and with the soul of Russian showbiz, but absolutely verified. Every news feed are trying to turn into profit with Plushenko and his wife . And for successful competition Tutberidze-tim must learn to fight in this field.
In the meantime, the following impression is emerging: the Khrustalny team is fully aware of itself as a sports brand, but does not see it as a media brand at all, although it has long been. As soon as it comes to non-competitive moments, Tutberidze-tim turns into a set of individual specialists, each of whom streams with replicas on the air, not at all thinking about the consequences for the entire project.
This also applies to Eteri Georgievna herself: the attitude "victory on the ice is better than any PR" led her to defeat in all media clashes. If the approach continues, subsequent clashes will end in the same outcome, and this will hit Tutberidze-tim more than any failures on the ice. When it’s not about another gold medal or show, but about force majeure, Khrustalny does not behave like a champion.
I remembered these far from unique stories when reading a post by Eteri Tutberidze about the transfer of Alexander Trusova and Sergey Rozanov to the Plushenko Academy. Not a single kind word addressed to the skater or coach, not thanks for the years spent together - a dry communique with a transparent hint: they left, they say, for better conditions, but nothing - we will work without you.
This could be attributed to emotions, but the Tutberidze-team brand has long gone beyond the coaching group and has become a powerful organization (in fact, positioning itself this way), and Eteri Georgievna's Instagram account is almost his official media. Her posts are perceived precisely as the position of the whole “Crystal”, even if it is just Tsvetaeva’s poems. There are no trifles: for example, Tutberidze did not tag Rozanov in the photo, while adding Trusova with Gleichengauz, and the fans noticed this - they have every right to interpret such an action as non-coincidence. In the conditions of a chronically total lack of information from "Khrustalny" any hidden message turns into a news feed.
This is a given, with which you need to work in the PR plane (that is, from the position of building a brand, its reputation, etc.) and with which, obviously, they do not really want to work with Khrustalny. When the director of Sambo-70 Renat Layshev gives out the phrase: “Make the transition without negotiating, without discussing it with all interested parties, especially at such a critical moment when the whole country is focused on overcoming the common misfortune, it can be called a betrayal” - this the point is that the peaceful departure of the top skater from the "Crystal" is impossible in principle. Why, from scratch (changing athletes' trainers is normal) to inflate a scandal is not clear. But this is not the first time this has happened.
The most striking case is, obviously, the departure of Medvedeva. The figure skating fandom is not used to sorting things out through the Vremya program, so Tutberidze's frankness worked with a bang for the fans. But over time, the notorious undelivered bouquet became a meme, and the phrase about Alina in Medvedev’s juniors has more than once refuted (the situation “word against word” has been activated), and in general: to the trainer trampling the reputation of the ex-student, even if she was telling the truth, there are no less questions than to the most ungrateful skater. Rather, the questions are not specifically for Tutberidze - the point is not who is right or wrong. Questions to the brand, which did not settle the situation and provided megatons of hate in both directions for years to come.
Then there were the posts of Tutberidze’s sister about Zagitova right before the statement about the suspension of her career — and all this was left to chance. Treshtok with Plushenko and Tarasova , in which several bosses got involved at once - this (Why? For what?). Well, the current situation with the transfer of Rozanov and Trusova. It seems that there are much fewer reasons to be offended than in the case of the same Medvedeva. But still negative, which is already becoming a standard reaction.
Four big scandals in the media in two years is too much for any big brand, but, most importantly, Khrustalny does not learn from mistakes at all. At least, the departure of the skaters - since they happen from time to time - can be served with dignity by offering your version of events instead of other people's rumors and insiders. Especially when the stars that are closely associated with your name are leaving. These are not just thoughts from the “but it would be nice” series - this is a really important part of working with fans who will then go to your own ice shows and bring you a cache.
“In the West, for celebrities of any kind (including Tutberidze) there is a special person who deals with all communications with the public and anticipates the development of possible scandals,” a representative of the Ruthless PR Telegram channel told Eurosport.ru. - The problem is that no one considers it necessary to keep such specialists on the staff - it's expensive. And even if they hire an external contractor, then usually the client considers it necessary to lead, and not vice versa. ”
Apparently, in the coming years, Tutberidze-team will have to compete with the newly built Plushenko-Rudkovskaya brand. A brand whose whole history is one continuous PR. Different, not always literate, often carnivalized and with the soul of Russian showbiz, but absolutely verified. Every news feed are trying to turn into profit with Plushenko and his wife . And for successful competition Tutberidze-tim must learn to fight in this field.
In the meantime, the following impression is emerging: the Khrustalny team is fully aware of itself as a sports brand, but does not see it as a media brand at all, although it has long been. As soon as it comes to non-competitive moments, Tutberidze-tim turns into a set of individual specialists, each of whom streams with replicas on the air, not at all thinking about the consequences for the entire project.
This also applies to Eteri Georgievna herself: the attitude "victory on the ice is better than any PR" led her to defeat in all media clashes. If the approach continues, subsequent clashes will end in the same outcome, and this will hit Tutberidze-tim more than any failures on the ice. When it’s not about another gold medal or show, but about force majeure, Khrustalny does not behave like a champion.
- Joined
- Oct 14, 2017
The thing I really want to study now is not necessarily the Tutberidze Effect, but, perhaps the Reverse Tutberidze Effect. I would like to see how skaters do while they are with Eteri versus once they leave. Do they get better, or worse? Some skaters we have seen, such as Tsurskaya and Panenkova, declined rapidly and ended their careers once they left the Tutberidze school. Others were able to make improvements with a different coach. I would put Julia and Zhenya on this list (although Julia did not have results and was dealing with injuries, I saw a MAJOR improvement in her jump technique when she was with Urmanov). So, now that Trusova and Zhilina left Eteri, what will happen to them? Which side of the Reverse Eteri effect will they fall under?
- Joined
- Jun 27, 2012
Another article without gossips and too big assumptions https://www.gazeta.ru/sport/2020/05/08/a_13076731.shtml
Why don't they give flowers
Escape from the training camp of Polina Shelepen , refusal to go to training for Daria Panenkova , classic leaving in English with notification through the intermediary of Polina Tsurskaya , the same departure in combination with ignoring Evgenia Medvedeva's messages , as well as Alexandra Trusova's refusal to answer calls from coaches - during her Eteri Tutberidze's career saw many options for parting with students.
And in almost all cases, parting with a more or less famous skater turned into a drama.
Tutberidze's words that the student did not even come in to thank for their cooperation and give a bouquet became a famous meme among figure skating fans after Medvedeva's unexpected departure. However, for the first time this phrase was heard seven years ago, after breaking up with the first “shooting” student of Khrustalny - Shelepen.
“It was a shame, from a purely human point of view, that Polina, having made the decision to change her coach, did not consider it necessary at least to come to the rink with a bouquet of flowers and say thank you. She ran away from Novogorsk, and after that I never saw her again. Why not just say thank you for the years together? - the mentor reasoned in an interview with "SE".
Why is the majority of parting with talents going on like this?
Firstly, skaters leaving Khrustalny often explain their decision by the fact that they are dissatisfied with the attitude of the coaching staff - they lack attention, care, understanding or are not comfortable with the manner of communication.
Thus, it is a personal conflict that arises, and not claims to any technical issues, such as a lack of ice (here, Khrustalny is all right). And problems in personal relationships can rarely end with a calm parting and flowers in gratitude.
Here is how Tsurskaya told about the tense communication with her mentor on the Dozhd TV channel:
“If Eteri Georgievna sees that you can do something - even if you show with your whole face that“ not today, I can’t, I don’t want to ”- she will force you.
I began to answer her, maybe not obeying somewhere. Of course, Eteri Georgievna doesn't like it - she starts swearing to put you in your place, to explain to you that you are wrong. "
Periodically emerging serious problems in relations with students are the flip side of an effectively working scheme for achieving success in the Tutberidze group.
The main points of this model are the equal attitude of trainers to all students, without exception, strict discipline, constant work at the limit of possibilities and no concessions, special conditions and close personal attention to an individual athlete. Even if it is one of the main stars.
And if younger skaters only benefit from this equality, then already held athletes see it as a loss for themselves and do not always agree to work on this scheme. Especially until the end of his career. This leads to a loss of understanding, conflicts and, at some point, to a change of coach.
However, Tutberidze herself chose this path and has repeatedly said that she is not going to deviate from it. It bears serious fruit in the form of permanent medals, which means that the game is worth the candle, despite some losses along the way.
The second reason for drama and conflicts after parting is the nature of the mentor herself - very direct and sometimes explosive. You should not expect standard diplomatic phrases from her about the fact that transitions are a normal phenomenon in sports and that both sides have gained invaluable experience.
Tutberidze always speaks out as honestly as possible and does not hide his emotions about farewell. Demonstration of the correspondence with Medvedeva on the air of Channel One as proof that the girl ignored her messages is the quintessence of this utmost honesty.
On the one hand, this is good - the mentor does not deceive anyone and actually signs that she is sincerely worried about the departure of the students, despite the image of the impregnable snow queen.
On the other hand, it seems that this is what makes some students afraid to come to Tutberidze and report their decision personally. The potential reaction of a strict mentor is more intimidating than failure to comply with the ethical side of the breakup. Therefore, there are so few visits with flowers and so many questions from the former coach. And, accordingly, drama.
Why don't they give flowers
Escape from the training camp of Polina Shelepen , refusal to go to training for Daria Panenkova , classic leaving in English with notification through the intermediary of Polina Tsurskaya , the same departure in combination with ignoring Evgenia Medvedeva's messages , as well as Alexandra Trusova's refusal to answer calls from coaches - during her Eteri Tutberidze's career saw many options for parting with students.
And in almost all cases, parting with a more or less famous skater turned into a drama.
Tutberidze's words that the student did not even come in to thank for their cooperation and give a bouquet became a famous meme among figure skating fans after Medvedeva's unexpected departure. However, for the first time this phrase was heard seven years ago, after breaking up with the first “shooting” student of Khrustalny - Shelepen.
“It was a shame, from a purely human point of view, that Polina, having made the decision to change her coach, did not consider it necessary at least to come to the rink with a bouquet of flowers and say thank you. She ran away from Novogorsk, and after that I never saw her again. Why not just say thank you for the years together? - the mentor reasoned in an interview with "SE".
Why is the majority of parting with talents going on like this?
Firstly, skaters leaving Khrustalny often explain their decision by the fact that they are dissatisfied with the attitude of the coaching staff - they lack attention, care, understanding or are not comfortable with the manner of communication.
Thus, it is a personal conflict that arises, and not claims to any technical issues, such as a lack of ice (here, Khrustalny is all right). And problems in personal relationships can rarely end with a calm parting and flowers in gratitude.
Here is how Tsurskaya told about the tense communication with her mentor on the Dozhd TV channel:
“If Eteri Georgievna sees that you can do something - even if you show with your whole face that“ not today, I can’t, I don’t want to ”- she will force you.
I began to answer her, maybe not obeying somewhere. Of course, Eteri Georgievna doesn't like it - she starts swearing to put you in your place, to explain to you that you are wrong. "
Periodically emerging serious problems in relations with students are the flip side of an effectively working scheme for achieving success in the Tutberidze group.
The main points of this model are the equal attitude of trainers to all students, without exception, strict discipline, constant work at the limit of possibilities and no concessions, special conditions and close personal attention to an individual athlete. Even if it is one of the main stars.
And if younger skaters only benefit from this equality, then already held athletes see it as a loss for themselves and do not always agree to work on this scheme. Especially until the end of his career. This leads to a loss of understanding, conflicts and, at some point, to a change of coach.
However, Tutberidze herself chose this path and has repeatedly said that she is not going to deviate from it. It bears serious fruit in the form of permanent medals, which means that the game is worth the candle, despite some losses along the way.
The second reason for drama and conflicts after parting is the nature of the mentor herself - very direct and sometimes explosive. You should not expect standard diplomatic phrases from her about the fact that transitions are a normal phenomenon in sports and that both sides have gained invaluable experience.
Tutberidze always speaks out as honestly as possible and does not hide his emotions about farewell. Demonstration of the correspondence with Medvedeva on the air of Channel One as proof that the girl ignored her messages is the quintessence of this utmost honesty.
On the one hand, this is good - the mentor does not deceive anyone and actually signs that she is sincerely worried about the departure of the students, despite the image of the impregnable snow queen.
On the other hand, it seems that this is what makes some students afraid to come to Tutberidze and report their decision personally. The potential reaction of a strict mentor is more intimidating than failure to comply with the ethical side of the breakup. Therefore, there are so few visits with flowers and so many questions from the former coach. And, accordingly, drama.
