I think Johnny is just jealous that he was beaten fair and square and can't understand why he didn't win.
Johnny's reply when asked what happened at Nats 07 was: "he kicked my (rear end)!" I don't see any evidence there that he is unclear on the concept. And I think most of the in-Spokane stuff was manufactured anyway. The low point was the comparison of Evan and Johnny to Frazier and Ali.
Johnny always has some little something in his journal that I find irksome. But for the most part the entries are funny. In a snarky sort of way. But the interviews I've seen this year are more focused and mature. The website journal is open to anybody, of course, but the main purpose is for the fans. I expect it to be more personal and casual and not necessarily targeted to a general audience.
Susan